Effective Date: September 17, 2025

This Privacy Policy governs the manner in which GRIT Lending Solutions LLC (“we,” “us,” or “our”) collects, uses, maintains, and discloses information collected from users (each, a “User” or “you”) of the gritlending.com website and any related services (the “Site”). This policy applies to the Site and all products and services offered by GRIT Lending Solutions LLC.

1. The Information We Collect

We collect various types of information from our Users to provide and improve our services, including the processing of private lending applications. The information we collect falls into two main categories: Personally Identifiable Information (PII) and Non-Personally Identifiable Information.

Personally Identifiable Information (PII)

We collect PII when you voluntarily provide it to us, such as when you fill out a loan application, register on our Site, or communicate with us. The types of PII we collect include, but are not limited to:

  • Contact Information: Your name, email address, mailing address, and phone number.
  • Financial Information: Sensitive data required for loan underwriting and processing, such as your Social Security Number (SSN), bank account details, income, employment history, and credit history.
  • Transaction Information: Details of transactions and loan applications you carry out with us.

Non-Personally Identifiable Information

We also collect non-personally identifiable information automatically as you interact with our Site. This data helps us understand user behavior and improve our services. This includes:

  • Log Data: Information that your browser sends whenever you visit our Site. This Log Data may include your computer’s Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, and the time spent on those pages.
  • Cookies: Small data files placed on your device. We use cookies to enable site functionality and track site usage.
  • Embedded Content: Our Site may include embedded content (e.g., videos, images) from other websites, which may collect data about you, use cookies, or embed additional third-party tracking.

2. How We Use Your Information

The information we collect is used to support our core business operations and enhance your experience. We use your information for the following purposes:

  • Loan Processing and Transaction Handling: The primary purpose is to process and facilitate your loan application, verify your identity, assess your creditworthiness, and complete transactions. For example, your SSN is collected for identity verification and credit assessment as required for loan underwriting.
  • Customer Service and Communication: We use your information to provide customer support, respond to your inquiries, and manage your account. We may also use your phone number to communicate with you about your loan application status or servicing your loan.
  • Website Improvement: We use non-personally identifiable information to analyze trends, administer the Site, track user navigation, and gather broad demographic information to enhance the website and better serve our users.
  • Marketing Communications: With your explicit consent, we may use your PII to send you periodic emails and newsletters related to our services.
  • Legal Compliance and Fraud Prevention: We may use or release information if we deem it appropriate to comply with the law, enforce our site policies, or protect our rights, property, or safety.

3. How We Share Your Information

We are committed to maintaining the confidentiality of your information. We do not sell, rent, or trade your PII to others for marketing purposes.

  • Non-Sharing of SMS Data: We want to be absolutely clear: information obtained as part of SMS consent, including your phone number and message history, will not be shared with any third parties or affiliates for marketing or promotional purposes.
  • Sharing with Essential Service Providers: We may share your information with trusted third parties who assist us in operating our website, conducting our business, or servicing you, provided those parties agree to keep the information confidential. These may include, for example, website hosting partners, payment gateways, and legal counsel.
  • Legal Obligations and Safety: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or prevent fraud or illegal activity.

4. Data Security

We take the security of your information seriously. We implement a variety of technical and organizational security measures to protect your PII and other data.

  • Encryption: All sensitive information supplied is encrypted via Secure Socket Layer (SSL) technology.
  • Network Security: Your personal information is contained behind secured networks and is accessible only by a limited number of authorized personnel who have special access rights to such systems and are required to keep the information confidential.
  • Proactive Scanning: Our website is regularly scanned for security holes and known vulnerabilities to make your visit to our Site as safe as possible.

While we strive to use commercially acceptable means to protect your Personal Information, we must acknowledge that no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

5. Data Retention

We retain your personal information for as long as necessary for the fulfillment of the purposes for which it was collected, including for legal, accounting, or reporting requirements. We will securely dispose of data that is no longer needed.

6. Your Rights and Choices

You have control over your personal information. We are committed to providing you with clear and actionable options regarding your data.

  • Access, Correction, and Deletion: You have the right to request access to the PII we hold about you. You may also request a copy of the personal data we hold about you or request that we erase any personal data we hold about you, with the exception of any data we are required to keep for administrative, legal, or security purposes.
  • Marketing Opt-Out: You can opt out of receiving email marketing communications from us by following the unsubscribe instructions included in each email. For SMS marketing messages, you can opt out by replying “STOP” or “UNSUBSCRIBE” to the message.
  • Cookies: You can manage cookie preferences through your web browser settings. You have the choice to refuse all cookies or to be notified when a cookie is being sent.
  • Do Not Track: We honor “Do Not Track” (DNT) signals and do not permit third-party behavioral tracking.

7. Compliance with Key Regulations

We are committed to a high standard of data privacy and strive to comply with relevant privacy regulations:

  • California Online Privacy Protection Act (CalOPPA): We comply with CalOPPA by conspicuously posting this Privacy Policy on our Site and providing clear information regarding the collection, use, and sharing of PII.
  • Children’s Online Privacy Protection Act (COPPA): Our Site is not marketed to or intended for children under 13 years of age. We do not knowingly collect PII from children under 13.
  • CAN-SPAM Act: We adhere to the regulations of the CAN-SPAM Act for all commercial email communications. We will not use false or misleading header information, we will identify the message as an advertisement, and we will honor opt-out requests promptly.
  • Fair Information Practices (FIP): We embrace the core principles of FIP. In the event of a data breach, we will notify affected Users via email, phone, or in-site notification within the time frame required by law, and we adhere to the individual redress principle, which allows individuals to pursue legally enforceable rights against data handlers who fail to comply with the law.
  • Adherence to the Gramm-Leach-Bliley Act (GLBA):  We are a “financial institution” under the Gramm-Leach-Bliley Act. As such, we are committed to complying with the GLBA’s requirements to protect the privacy, confidentiality, and security of your nonpublic personal information.  This Privacy Policy serves as the notice required by the GLBA’s Privacy Rule, informing you about our information-sharing practices and explaining your right to “opt out” of certain disclosures. As stated in Section 3, we do not sell or rent your PII to third parties for marketing purposes. In addition, we adhere to the GLBA’s Safeguards Rule by implementing a comprehensive information security program with physical, technical, and administrative safeguards to protect your data. We also adhere to the Pretexting Rule, which prohibits obtaining customer information under false pretenses.

8. Changes to This Privacy Policy

GRIT Lending Solutions LLC has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

9. Contacting Us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at:

GRIT Lending Solutions LLC
190 E Stacy Rd, Suite 306-211
Allen, TX 75002
info@gritlending.com
(936) 600-5556